In this era of technology, every business, no matter the size, should have a functional business website. A mass percentage of commerce has moved to digital mediums, and it would hurt your business to not have a website.
The matter of building an engaging web presence is a task for all business owners, but small business owners are particularly affected on this level. Most small business owners end up building their own websites due to the minimalistic nature of the startup, and that is fine.
Just make sure to do the research before you start throwing things together. Start now, and check out this brief overview of a few of the most important components of a well-designed business website. If, however, you do feel like you need some expertise, you may want to get that type of support from designing businesses like Expedition Co. to make the process smoother.
Display your products and services with purpose
There is a lot more to designing a “Products & Services” page then simply posting a bunch of pictures and prices. Your images should be top quality, and they should be accompanied by a power-packed product description, similar to the style of this excellent example.
You need to incorporate several clear “call to action” buttons as well. People should have to consciously stop themselves from pressing those buttons, because they are just so enticing.
Create meaningful content
When your website is composed of meaningful content, it will draw attention. The best way to present your content is through the composition of a “Blog” section. To begin, make sure you have at least ten hardy posts.
You want to offer plenty of reading entertainment for new visitors to the site. You do not want your blog section to feel empty or abandoned. Post regularly after the initial launch, and make sure to add social media share buttons to your design.
Share communication opportunities frequently
Your business website is all about drumming up added interest and investment in your company, so you should make communication a simple endeavour for visitors. Make it easy for web users to share their experiences, thoughts, and feelings about your company, and actually listen to what they are saying. Use the feedback from your target audience to make your business better.
Build rapport with web users
You want to find a way to connect to the human side of your digital audience. Designing an engaging “About Us” page on your business website is a great way to start. Sharing a little surface information regarding some of your most pivotal professionals can help people to relate to your business as a group of individuals, rather than a commerce entity.
Optimize for mobile accessibility
Mobile accessibility is an absolute “must” in web design. If your mobile viewers have to pinch and swipe to interact with your website on their device, then you are doing it wrong. Invest in learning new ways to optimize your website for mobile access, and you will quickly see the benefits.