Email marketing is the act of transmitting a promotional message, usually to a targeted group of individuals, by the use of email. In its most broad sense, email marketing simply means using email to transmit advertisements, solicit donations or promote sales. But in a more specific sense, it also refers to the marketing practice of using electronic mails in order to deliver business messages to potential customers. It can also mean the marketing practice of using emails as a channel of communication between businesses and their intended customers, in other words, conducting business through email.
Email marketing, when done correctly, has the ability to capture an audience’s attention. It is this attention that will draw people to your advertisements and keep them interested in what you have to offer. However, in order to truly be successful with email marketing, you must ensure that the emails you send are of interest to the audience you intend to communicate with. For example, if you are writing an email marketing campaign about a new product you have developed, your campaign will most likely fail if it does not include some sort of call-to-action. A call-to-action is a clear indication that the reader should contact you for more information.
The biggest cost-effective way of promoting your business via email marketing is to target your audience specifically. Many businesses go through large databases of potential emails that they will use to send out promotional emails. However, while these databases can be a valuable resource in terms of identifying which messages will convert, they can be very inefficient and cost-ineffective in regards to keeping your readers informed about ongoing promotions and events. Because promotional emails often contain information about sales, discounts, or specials, it can become difficult for readers to tell whether or not they should forward your emails on to family and friends. Using generic email addresses, along with email addresses that include only your company name, can help to make your promotional emails more distinguishable from the millions of emails sent every day.
One other way that you can use email marketing to increase your revenue is to create a viral marketing campaign. Viral campaigns are characterized by a viral element that takes hold of a significant amount of subscribers within a short period of time, and encourages people to pass along this news to their contacts. For example, many marketers have created viral campaigns that have been used to spread the word about new products or services offered by various businesses. In the world of online marketing, this is known as “word of mouth” advertising. Viral promotional emails can help you to attract new customers and retain your existing customers by creating awareness about new products or services, while encouraging others to spread the news about your company.
Finally, consider the ability of your email marketing solutions to track and measure your campaign’s effectiveness. There are several different aspects of any successful marketing campaign, including open rates, click-throughs, unsubscribe requests, and open rates among others. A tracking system can help to ensure that you are receiving maximum exposure for your campaign, while providing you with useful statistics that will help to determine where improvements should be made. Additionally, tracking systems can help you to determine whether or not your campaign is increasing the amount of money that you are bringing in, which allows you to make the necessary changes in order to improve your overall performance.
The most important part of any email marketing campaign is the subject line. The right subject line will dictate the success of your campaign, as many recipients open emails based upon what they are reading or what is being promised in the body of the text. Many marketers choose to use open rate tracking, which is a tool that displays how many times a particular email was opened without clicking through to the web page where it originally resided. Another popular method used is called click-through rate tracking, which uses statistics provided by your email marketing software to determine how many times a visitor clicked through to the third-party site or application. Regardless of which subject line you choose, a little imagination and creativity can go a long way in ensuring that your email marketing campaign is a success.