It’s interesting to note that in the modern advertising world, the barrier for entry when it comes to quality business and marketing is at an all-time low, but the competition for attention is at an all-time high. In the grand economic scheme of things, this sort of creates an ironic balance.
But, if you want to get on the positive side of that theory of practice and motion, there are some tips that you should follow, especially if you’re in the creative industries. Five easy suggestions would be to set up a LinkedIn page, create a consistent Snapchat story, make sure your presence is acceptable on desktops and mobile devices, combine your efforts with other creatives, and don’t be ashamed to follow the industry leaders when it comes to techniques.
Set Up a LinkedIn Page
Creativity and professionalism don’t have to be mutually exclusive. In fact, if you find the right combination of facts and presentation, especially in something like the art field, like Park West Gallery has done on their LinkedIn page, then you’ll receive positive attention from creative and corporate attention with no problem at all.
Create a Snapchat Story
Snapchat is a relative newcomer to the social show, but one thing that smart business and marketing executives are currently doing is discovering how to create a Snapchat journey, and then how to use this story to tell the message of their brand. Snapchat isn’t just for individuals – rather, it’s a channel that any type of interest can use, and the real-time feel of it gains a lot of trust very quickly for business interests who want to use it creatively.
Make Sure Your Presence Is Good On Desktop and Mobile
By using responsive web designs, you’re opening up twice the possibilities of effective business and marketing for your company. Since half of the web traffic is now generated through mobile devices like cell phones and tablets, you can effectively assume that your advertising projects should be split evenly in terms of presentation on large screens and small screens. If you’re not sure how to make your brand stand out, enlist the expertise of a creative web design company like WebEnertia (https://www.webenertia.com/).
Combine Your Efforts With Other Creatives
One sure way to increase your digital reach as a marketer is to combine forces with other creative individuals. Make sure that you aren’t competing of course, but if you’re a graphic designer, for example, you can have simultaneous advertising with a web designer or a video game coder, for instance.
Follow the Leader
There’s nothing wrong with investing some time figure out what marketing techniques the industry leaders are using. Are they putting out promotional pictures on Twitter? Are they using seasonal colors in their advertising? Do they have loss leaders they’re using to get new clients? Whatever seems to be working for them, see if you can borrow the technique to work for your own sales pursuits.