You might still be marketing the traditional way, with an ad in the local paper and a table set up at the local business expo, but you need to be online. Online is where it is at these days, and it allows you to reach people all over the world. There are a many great reasons to market online.
There are many free ways to do online marketing. Using social media is like reaching out to millions in one place. And blogging is a way to create your own advertising articles that will teach people about your business. There are still ways to advertise that cost your business, but they are well worth the cost as well.
Using Knowledge Transfer In Blogging
Knowledge transfer is just what it sounds like, it’s transferring knowledge from one person to another. Normally it is used in businesses as a way to train employees, or transfer knowledge from a manager to an employee, but it can also be used from business to client. How can you reach your client with your own knowledge?
Use your blog. Since your blog should be full of info that your readers want, it just makes sense to use it to teach them. Teach them about your company, about your services or products, and how to use them. End each post with a call to action that lets them know the next step in their search.
Getting The Most Out Of Social Media
Social media is the key to getting on level with your clients and it’s one of the best ways to find potential clients. People love social media, it’s the new way to meet people, and to talk to friends and keep in touch with family. People check in to their favorite places, share instant reviews of the things they like and don’t like, and make videos and photos go viral.
Use social media for all of these things. Share contests and product coupons to catch people’s interest. It’s a great way to gain trust, and it’s also one of the best ways to get your brand known.
Paying For Advertising
If you are going to pay for advertising online, your best bet is to do pay per click ads. Look into using Google AdWords, since there is nothing wrong with paying to get yourself noticed on the front page of this mega search engine. However, this does not mean you should completely neglect search engine optimisation (SEO). If you would like to learn more about both methods so that you can compare the two, then this article by iTonic will be very useful. Also consider using Facebook’s boost feature to get your business and certain posts of yours noticed.
If your business has a certain niche, you may find some blogs or websites that you would fit well with and would be worth paying for individual advertising. You just need to do the research and find options that are a good fit, and sites that have a good following.