One of the easiest industries to get into and make some serious earnings is that of internet marketing, often interchangeable with affiliate marketing. It’s extremely easy to get started requiring nothing more than an internet connection, but actually making money through internet marketing is a whole different animal. Most people you come across claiming to be affiliate marketers or internet marketers are probably telling the truth, but chances are the illusion of success they portray is exactly that — an illusion.
While it’s cheap and easy enough to get started, building up a consistent stream of internet marketing income takes a lot of hard work and dedication and I’m sure you’ve heard this so many times before, except on each case that you heard this you were likely led into a sales pitch through which you were offered an e-book or some sort of programme which will “reveal to you all you need to know about making a success out of internet marketing.”
I’m sure I don’t need to tell you that this sort of thing only ends in one way — total disappointment.
Yes, for all that the sales pitches pertaining to all these systems and programmes for successful internet marketing claim, one thing they’re all truthful about is that it takes a lot of hard work to make a success out of it. It all comes down to one marketing technique — a marketing technique which if implemented correctly works well across any niche.
How many step-by-step guides to internet or affiliate marketing have you read which give you the same old recycled advice of perhaps building a website or blog around your niche and then throwing in a sales offer or some sort of call-to-action? The same applies to list-building. Everybody tells you to build lists by offering your readers value and then periodically sending them sales offers through something like a sales funnel. What they then proceed to do is offer you something to buy from them, like a mailing system perhaps or another e-book / guide which will teach you how to build your lists.
What you have to do is take a leaf out of the likes of Facebook and Google if you want to make a good income out of internet marketing and affiliate selling. Perhaps not to the scale of these two internet giants, but what the likes of Facebook and Google do is make natural connections between the sales offers they present to users (via advertising) and the regular content users consume on their platforms. As an internet marketer who’s just starting out or perhaps one who is expanding their operation, you can sell something as seemingly unrelated as a discount theatre ticket to someone looking to buy online lottery tickets, for instance, because the browsing habits of users don’t operate within the explicitly defined lines the internet marketing industry suggests.
So the ultimate online marketing technique entails taking an overall view of what your content consumers are likely to buy and providing content that caters to them on a broader scale. Basically, it’s a series of smaller niches which come together to encompass every aspect of the typical life of your typical content consumer. I mean if I’m visiting a site or a blog that’s all about cars for example, this doesn’t mean I have absolutely no interest in buying something like a smartphone, just because I’m reading up about cars.